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Archive for the ‘Shopping’ Category

Think of the mall. Think of all the different stores and stalls that you frequently visit, and ask yourself why. Why do you go to a particular store rather than another one? What influences you to have a preference for one brand over the other? One big factor of course is the quality of the products that they offer.  But aside from the product, everything else is just successful branding and marketing. You wear that shirt that you have not only because it has the best quality, but you were able to get the message that this is the shirt that makes you look good, and the successful delivery of that message to a consumer such as you is called successful marketing and advertising.

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